Type
|
Deliverables |
Timing |
Market Snapshot
|
This is designed to provide a basic overview-
or snapshot of a specific market segment in China,
including opportunities, barriers to entry, potential
sales channels, etc. Based on 30 primary interviews.
|
$7,500
1 month |
| In-depth
Market Assessment |
This is a classic market
assessment, including elements such as market size
and shares, opportunities, channel issues, pricing,
etc. In China, the focus is on end-users, and such
as study can range from 100-150 in-depth interviews,
with some degree of customization depending on the
client’s objective. |
Standard:
3 months Extensive:
4 months |
| Partner Search
|
This can be applied
for channel partners (distributors, system integrators,
agents), technology or investment partners. The
GCiS approach is very systematic, starting from
a universe of potential candidates and criteria
to select (through 3 rounds of selection and primary
research) the most optimal candidates for partnership.
|
Standard:
3 months
Extensive:
4 months
|
| Market Entry (yes/no) Study |
This is a very thorough
research program designed to the supply the knowledge
necessary to make decision on if and how to enter
the China market- supported by detailed analysis
and market data from primary interviews (100-180).
Areas covered include specific opportunities, market
potential, pricing and channel strategies, entry
considerations and strategies, competitive analysis,
etc.
|
Standard:
3 months
Extensive:
4 months
|
| Investment Due Diligence
|
The purpose of the GCiS
market-based due diligence program is to deliver
as through and transparent information on the target
as possible for the final decision. In addition
to the target company, we interview customers, competitors,
creditors, channel partners, government offices
and the like in a detailed, systematic program.
|
Standard:
3 months
Extensive:
4 months
|
Market Audit
|
The purpose of the market
audit is to provide HQ with a thorough and objective
assessment of the performance of its subidiary(s)
in China, including financial analysis, competitive
position, assessment by end-users and channel players,
service issues, and more.
|
Standard:
3 months
Extensive:
4 months
|
Other Customized
Research |
There are many possibilities here for areas not
covered above, such as: competitive analysis, government
regulatory analysis, in-depth channel analysis,
etc. The methods are the same, and this can range
from more basic to comprehensive.
|
Varies
|